Charm builds and runs outbound for
+ other GTM clients
Fifty thousand targeted emails a month, paired with LinkedIn, to the owners your sales team is ready to close.
We run all of it: the list build, the copy, the sending infrastructure and LinkedIn outreach. You take the conversations, match the business to the right funding source and close the deal.
These plays are opening thinking. Some ship as written, some change at kickoff, and some never go to market. Four campaigns launch every two weeks, with straight-volume industry campaigns running beside the more targeted plays.
Plus the person who connects the tools, builds the lists, checks the data, writes the campaigns and keeps the infrastructure healthy.
Every tool above sits on our licenses and is run by our team. At the Funding Engine tier you pay $3,000 a month, with lead data and infrastructure included.
A new product sold into retail buyers who had never heard of it and had no reason to take a meeting.
Agents checked the retailer situation, the email made one relevant observation and the campaign offered a simple next step. Wide volume worked because the owner and message were right before the send.
A broad business audience where one general message could never sound specific to everyone.
Campaigns were written to the segment instead of “business owners,” with industry and use-case angles rotated over twelve months. That is the same campaign rhythm behind trucking, restaurants, trades and beauty.
Premium hardware sold to owner-operators who are also running the floor and have no patience for a generic pitch.
A restaurant database supports targeted plays and straight-offer volume in parallel. The same two-track structure will put Nick's funding offer in front of owner-operated businesses.
The complete motion quoted on the discovery call: 50,000 targeted emails per month, one LinkedIn seat, infrastructure, lead data and four campaign deployments every two weeks.
More industries and metros running in parallel, with up to 100,000 targeted emails, two LinkedIn seats and eight campaign deployments every two weeks.
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Client: (fills from your signature) · Contact: (fills from your signature) · E-mail: (fills from your signature)
Selected Package: · Add-ons: none · Service Fees: , payable in advance per Section 7 · Billing Option: · Amount Due at Acceptance:
Onboarding Fee: , one time · Initial Service Term: months from kickoff, followed by month-to-month. Address and phone are captured on the onboarding form.
Services: Charm provides Nick Braia's organization with managed email and LinkedIn campaign services under the selected package: target-list development against criteria agreed at kickoff, outbound infrastructure setup, campaign development, deployment and ongoing strategy.
This Master Services Agreement ("Agreement") is entered into as of the acceptance date recorded on this page (the "Effective Date"), by and between Charm, registered as Didin Customer Service, LLC ("Charm"), located at 1220 E. Henry St, Tempe, Arizona 85281, and the client identified on the Order Form above ("Client").
Charm provides a managed lead generation system through email and LinkedIn campaigns promoting Client's goods and services. A Lead means a potential customer contacted through LinkedIn or email for the purpose of Client offering its goods or services. Charm performs the services in a timely and workmanlike manner. Scope changes require written agreement before work begins, and Charm may charge reasonable costs associated with those changes.
Charm has full power and authority to enter this Agreement; performing it violates no other contract; lead sources infringe no third-party rights and promote no prohibited content; and performance complies with applicable law.
Client has full power and authority to enter this Agreement; performing it violates no other contract; and contact data Client furnishes has been diligently verified as serviceable and current.
All creative campaign assets are created by Charm. Charm may request existing content from Client to leverage in Campaigns. Client grants Charm a limited, non-exclusive, revocable, royalty-free license to use Client's marks solely to perform the services, ending with the Campaign or this Agreement. Client retains all rights in its intellectual property.
Before launch, Charm sends campaign materials for review. Client has a 24-hour window to object; silence is approval. Client may review each email before every new send, with the same 24-hour window.
The engagement runs an initial term stated on the Order Form (the "Initial Term"), then month-to-month. Fees for the Initial Term are committed at acceptance; neither Party may terminate for convenience during it. Either Party may terminate for material breach uncured within fifteen days of written notice. After the Initial Term, either Party may terminate on thirty days written notice. On termination, Client pays fees accrued through the effective date; if Client terminates for Charm's uncured material breach, prepaid fees for whole unstarted months are refunded.
All fees are payable in advance. The onboarding fee and first monthly period (or the discounted Initial Term fee, where paid-in-full is selected) are due at acceptance and presented for payment on this page through QuickBooks. Client authorizes payment by card or bank transfer through Intuit QuickBooks Payments; card and bank details are held by Intuit, never by this page. Subsequent monthly fees are invoiced in advance of each monthly anniversary of kickoff, invoice delivered seven days prior. Paid-in-full reflects the discount stated on the Order Form; the onboarding fee is not discounted. Late amounts incur 1.5 percent per fourteen days past due, and the program pauses seven days after written notice of nonpayment.
Charm retains access to Client data to perform the services. Client may view and export all Campaign data at its discretion.
Each Party protects the other's Confidential Information with at least commercially reasonable care, uses it only to perform this Agreement, and limits disclosure to those under equivalent obligations. Standard exclusions apply (public information, prior knowledge, independent development, rightful third-party receipt, Campaign materials and metrics). Trade secrets are held indefinitely; other Confidential Information for five years. Legally compelled disclosure requires reasonable prior notice.
Charm shall not use Leads provided by Client for the benefit of competing ventures, during the term and for one year after.
Each Party indemnifies the other against losses, including reasonable attorneys' fees, arising from its breach of this Agreement.
Arizona law governs; exclusive jurisdiction lies in Arizona courts.
Invalid provisions do not void the remainder; the Parties negotiate replacements in good faith preserving original intent.
No assignment without written consent, except to a merger successor, asset purchaser, or commonly controlled entity.
Charm performs as an independent contractor. No partnership, joint venture, agency, or employment is created.
Both Parties comply with all applicable Do Not Call and Do Not Contact regulations, maintain lists against registries, honor DNC requests promptly, and keep required records.
No waiver except in signed writing. Remedies here are in addition to those at law or equity.
Acceptance through this page, together with the typed name and the recorded SHA-256 hash of the Order Form and this Agreement as displayed, constitutes a binding electronic signature under the U.S. ESIGN Act and UETA. Charm: Didin Customer Service, LLC, by Chris Booth, Owner.
Ten minutes. Brand voice, ICP, suppression, access.
2 · Book your kickoff →The onboarding discovery session.
Arrives with your kickoff confirmation.
If the engagement has not returned its cost by the end of month three, we run month four at our cost. At month three, you can keep going or take the campaign matrix, the copy and every list we built. They are yours either way.
Claim your guarantee →The order form and agreement on this page. The first QuickBooks invoice arrives with your signed record.
Use card or bank transfer through Intuit. Payment unlocks the onboarding form.
Rank the first industries and metros and review the existing lead export.
LinkedIn begins in week one while the cold domains complete warmup.